Neoderma is a premium airless skincare brand. Neoderma is the New-Now, the Neo choice at the broader ecosystem of derma (skin).
Neoderma is using the world’s most advanced Airless (Air-Free)
green-ecosystem packaging systems, made from the finest exclusive raw materials, is Dermatologically Tested, Ophthalmological tested, HALAL Certified, Polyethylene-Beads-Free, Allergen-Free Fragrance, Synthetic
Dye-Free, Paraben-Free, Mineral Oil-Free, Paraffin Wax Free, Vaseline Free, MCI/MI Free, Formaldehyde Donors Free, Genetically-Modified-Organism-Free (GMO Free), and is Not Tested On Animals.
Neoderma experience goes back 27 years with the main focus on product innovation, the skin and the well-being of the consumer. Neoderma is defined by its name. Neo meaning New, and Derma meaning Skin. Neoderma provides solutions for individuals with any skin concerns through its continuous research and determination to create an ecosystem of boundless customizable products, ensuring to improve the lifestyle of each individual.
Acne-Blemish Prone Skin, Oil Control & Visible Pores, Dryness & Dehydration, Dull Skin & Lack of Radiance, Dark Spots & Brightening, Anti-Wrinkle, Fine Lines & Wrinkles, Skin Firming, Delicate & Couperose Prone Skin, Sun Protection, Color Correction, Daily Care, Acne-Prone Skin & Renewal, Delicate Skin & Renewal, Dehydrated Skin, Fine Lines & Wrinkles, Firming, Fine Lines & Wrinkles
The ‘Neoderma story’ is not a sales pitch.
It is to be perceived, embraced by all and expanded as a core brand truth and a radical gesture that works as a springboard for development and a source of inspiration.
As a vision that is tested and proven day by day while it radiates the brand’s values and insights. Neoderma’s tactics of communication must focus on interesting, relevant, contemporary, even unexpected ways to transmit the brand story and its main calls (choice-skin-senses-neo); such tactics must be intelligent, humorous, sophisticated with a certain edge that defies fashions, favors style and weaves a new cosmetics culture and compiles its atlas of references
Every tool and every means (site design and language, social media messaging, blog content, campaign decisions, videos and printed presentations, below the line events and sponsorships, store look, public presence and company activity) must be aligned around and with the story and regenerate its characteristics.
The language used must be modest, precise and imaginative, balanced and creative without making exaggerated or overly lyrical claims: Art and Science, Life and Technology, Corporeality and Performativity must blend in good measurements and form brand essence and presence. The brand must be able to speak the language of different worlds, of realities and fictions alike, and ultimately connect them with its own tools and ability to prototype, to materialize and visualize. Every brand claim must be realized in one form or the other.