Rolandos Enterprises Public Ltd was named after its founder, Rolandos Loizou. In 1983, the Cypriot entrepreneur established a small limited liability company named R.L. Photographic Ltd. His dedication and passion for color processing and photography soon made R.L. Photographic Ltd. one of the leading studios in local market.
In 1985 Loizou invested in the cutting-edge Fujifilm Mini Lab which, at the time, revolutionized chemical processing and development for direct printing up to A3. While traditional labs required lead times of up to a week, this new technology could develop and print in just 23 minutes!
Loizou was always at the forefront of printing technology, as when he invested in two new Canon innovations: the first color copier system in the world that used toner technology and could print up to A3 media size, and the Canon Bubble-Jet printer, which was capable of printing 400 dpi (dots per inch) quality color digital prints of up to 60*80cm.
By taking full advantage of these technological innovations, by 1986 Loizou had established the first high-tech color copy center factory in the local market, Colours by Rolandos Ltd. But Loizou had yet more aspirations: he wanted to satisfy the demand for larger outdoor graphics. By heavily investing in 3M Manufacturing Company, he was able to introduce the company’s unique innovations to the local market and provide wide format digital printing and signage graphics. With hard work, dedication and attention to detail, he soon became one of the major signage exporters to Africa, Greece, Israel, Romania and the United Arab Emirates.
In 1997 Loizou became the official representative of 3M Scotchprint technology (Match Component System), with exclusive rights for the local market and other nearby locations.
In 1998 he invested in a company called Vutek (EFI) and acquired the first 5 meter digital super wide printer model, the Vutek 5300. Vutek was flourishing, with major clients such as B.A.T (British American Tobacco), Coca Cola, Pepsi and Rothmans International.
In 2000 Loizou made investments in several advertising outdoor media companies and secured municipal agreements for outdoor advertising media and street furniture, including bus stops.
It isn’t just printing and photography where Rolandos Loizou has been successful. In 1992 he established a successful collaboration with a dermatologist on a product called Bio-peeling. His wife, Yiola Loizou, was at the time a physiotherapist and beauty therapist with her own salon. Working together, the Loizou's acquired the product patent for the Bio-peeling product and established Neoderma.
Today NEODERMA is an international brand with exports to more than 22 destinations throughout Asia, Central Europe, and the Middle East. NEODERMA has a complete full range of about 77 unique formula patents for products for professional beauty therapists and for the consumer at home. The NEODERMA factory is today located in the center of Nicosia, the Capital with a high-end, technologically-advanced laboratory covering an area of approximately 8.000 square meters.
Imbued with a striking vision for the future of the brand and all of its operations, Andreas Loizou set about not only re-founding and re-establishing NEODERMA, but thoroughly reinvigorating the company and its positioning across an array of aspects. Following a short rebranding mission based in Berlin, 2008, when the NEODERMA logo was reimagined and the Swiss Polyfoil Tube Technology was implemented, Andreas Loizou worked tirelessly to bring the brand into the luxury skincare realm. This crucial repositioning allowed the company to aim for new heights of excellence, and Andreas Loizou has taken his renewed vigor and vision to all aspects of the brand; from technological facets to the signature formulae, and from factory procedures to pricing, marketing, and all branding activations. 2017 saw the years of planning come to fruition; the new NEODERMA was re-introduced to the market, along with the iconic new logo and the launch of the airless factory, which broke ground for the skincare industry.
Such ambitious plans called for a global perspective. Since 2017, Andreas Loizou has resided in Amsterdam, The Netherlands, where he established the Dutch entity NEODERMA AMSTERDAM B.V - the latest HQ of NEODERMA’s European operations. This unveiling was joined by the establishment of Naarden, “The Fortress” Flagship Experience Center, a UNESCO World Heritage Site.
Our journey continues. Inspired by our past, emboldened by the future of beauty science, and committed to providing ethical luxury skincare. Join us.